Vision and Strategic Direction

There are 5 factors to take AmorePacific's sustainable management to the next level.

AmorePacific will lay a perpetual foundation as a corporation in the next 100 years, and build a sustainable management system to carry out the sustainable management more systematically.

We have announced the corporate vision of the sustainable management to become the most honored global beauty company in Asia in 2015,” and set up five strategic directions.

Strategy Direction

Five Strategic Directions

  1. 1. Safe products & sustainable innovation

    Strengthening the product safety, acquiring customer trust and creating growth opportunities through a sustainable innovation

  2. 2. Minimize the influences of the corporate environment

    Improves the eco-efficiency in the entire value chain by minimizing influence on the environment

  3. 3. Making a desirable work environment

    Improvement on work environment for employees and satisfaction rate and quality of life through balanced work and life

  4. 4. Win-win cooperation with business partners

    Building up fair and long-term partnership with business partners

  5. 5. Strategic social contribution

    Establish corporate image of taking social responsibility through strategic and long-term social contribution