AMORE PACIFIC - CORPORATION

FAQ Contact Us KOREAN

Emblem

AmorePacific stands for love of customers and corporate responsibility.

Emblem

Emblem

Beautiful people, Better tomorrow

Color

For a connection with the company’s identity while embracing various corporate activities, we unify the colors in Amore Blue. Amore Blue has a warm and soft, moon-shade like feeling to it, which represents the harmony of humankind and nature. It includes the friendly volition of AmorePacific to improve the quality of our lives

Shape

The shape looks like a person raising his arms gently and making a circle. It symbolizes a harmonious and affluent society which is made by all. The shape inside is an image of a bud with the profile of a woman (mother). It was designed to evoke the mentality for a warm emotional exchange which reminds us of love and dreams, like a mother’s womb.