AMORE PACIFIC - CORPORATION

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Global Strategies

No.1

A Global Business Strategy for Global Top 10

In the future global cosmetics market, the advanced economies of North America and
Western Europe are expected to slump, and the developing markets of Asia and South America will take the lead.
At that time, almost all global businesses will focus on those emerging markets, leading to high competition.

Even so, the AmorePacific brand will continue to advance overseas through country-specific strategy.
In Asia and other emerging markets, we will push to advance, and in the developed markets, we will raise our image by focusing on the prestige brand lines such as Sulwhasoo and AmorePacific. That is our global company strategy.

Overseas Expansion History

Overseas Expansion History