AMORE PACIFIC - CORPORATION

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Footprints by Year

Explore AmorePacific's business activities per year.

Culture Marketing Design Management

Culture Marketing

2008 Eco Contest

morePacific pursues the naturalistic design reviving the earth. It provides a place where students can spread their creative ideas on the subject of eco designs.

 

2007 Design Inventory

2007 Design InventoryDesign Inventory is a design exhibition hosted by AMOREPACIFIC’s Design Management team in order to generate front-end designs and secure the seeds for future design. It was launched in 2005 and is semiannual.

 

2006 Creation the Aritta typeface

The Aritta font projects an image of a contemporary woman with East Asian beauty. Aritta was developed as the unified typeface for AMOREPACIFIC’s corporate identity, but it is available for public use. That is why Aritta is a typeface of sharing.

 

2005 Launch of the Delightful Committee

2005 Launch of the Delightful Committee The Delightful Committee, or Yukwaehan Committee, was formed to play the role of design adviser to motivate the development of creative and innovative design and promote the establishment of a front-end design infrastructure. The Design Management team led the launch of the committee.

 

2003 Launch of AMOREPACIFIC Beauty Gallery & Spa in SoHo, New York

2003 Launch of AMOREPACIFIC Beauty Gallery & Spa in SoHo, New YorkAMOREPACIFIC Beauty Gallery & Spa is a creative space that interconnects Korea’s unique sensibility and oriental sentiment with accents of cutting-edge nano-technology.

Participation in the World’s Best Design Exchange Seoul 2003

Participation in the World’s Best Design Exchange Seoul 2003AMOREPACIFIC Beauty Gallery & Spa is a creative space that interconnects Korea’s unique sensibility and oriental sentiment with accents of cutting-edge nano-technology.

 

1979 Opening of the PACIFIC Museum (now the AMORE Museum)

The museum specializes in the themes of Korean women’s culture and tea drinking culture and collects Korean traditional makeup tools, accessories such as norigae and binyeo, and related documents from the past.