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  • Use of the ABC Mark

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    The ABC mark is a symbol that links the holding company PACIFIC Corporation with its affiliates as one. In order to effectively use it, the user should accurately understand the Dos and Don’ts. Using it in a publication requires consultation with the CI team (this emblem should not be used in any publication for business functions or brand PR).

  • Meaning

    The 61-year history of PACIFIC and its vision for the health and beauty of people around the world are distilled in the ABC mark.

  • Shape

    The ABC mark is visually strong and enterprising in the way its outer circle embraces the monogram. The monogram inside the circle contains a heart to symbolize beauty and love and suggest that AMOREPACIFIC is a beauty care company. Pacific Blue is used for the mark to denote PACIFIC’s history and spirit of endeavor.